Imagine this, you’re enjoying your weekend on the balcony with a cup of tea to gaze deeply into the infinite abyss of space. Then, out of the corner of your eye, you see a bright white Advert flying in the sky spelling “KFC” Have A Look at Our Irresistible Offers! And a few minutes later, it disappears. What would be your reaction?
That’s what Elong Musk is planning to do, advertising in space. Around this time last year, he was planning something otherworldly for the advertising industry. Geometric Energy Corporation (GEC), a Canadian start-up that provides technology services, reportedly said that it’s making space advertising possible with the help of SpaceX.
What Advertising in Space Actually Is?
GEC’s CEO and co-founder, Samuel Reid, said that the company is constructing a type of satellite called CubeSat. According to Reid, the satellite will have a pixelated display panel on one side where commercials, logos, and artwork will be displayed. The company intends to launch the CubeSat on a SpaceX Falcon 9 rocket, which will place it in orbit and release it before the rocket reaches the moon.
A Deep Understanding of Advertising in Space
A selfie stick mounted on the side of the CubeSat will record the display screen once it is in space. According to Reid, this video will be live-streamed on Twitch or YouTube so that anyone may tune in and view the satellite’s screen.
People must purchase tokens in order to reserve, find, and customise a pixel on the CubeSat’s display screen for advertising in space. There are five tokens to choose from — Beta for the X coordinate, Rho for the Y coordinate, Gamma for the brightness, Kappa for the colour, and XI for time.
With the Beta and Rho tokens, people can decide where to place their pixels. The Gamma and Kappa tokens allow people to control what their pixel will look like, while the XI token determines how long it will last. The tokens will be available for purchase using cryptocurrencies like Ethereum. GEC intends to introduce dogecoin payments in the future.
Back then, the intergalactic activity seemed disorienting; it was the kind of raucous back-and-forth that only a mega-billionaire like Musk could imagine.
In light of recent studies by Russian scientists, it may not be so far-fetched to display advertisements in space that would be viewable from Earth. According to TechCrunch’s calculations, it might be more profitable for many businesses than Super Bowl advertising.
A plan to launch 50 satellites into low Earth orbit, which is between 100 and 600 miles above the surface of the Earth, was put forth in the research paper. For a minimum of three months, these satellites would spin along a path where they would be continuously drenched in sunshine. During that time, the satellites would reflect sunlight back to Earth. Each satellite would seem like “a dazzling star” to a viewer on the ground. The satellites might be placed in a pattern to create pixelated images.
It remains to be seen if this concept takes off. It does appear inevitable that as space travel costs continue to drop, ambitions for space advertising will inevitably expand.
This is what Elon Musk is planning to do. Advertising in space would change the way people market or promote their products and services. This would be the next big thing in the technology industry.